Every business at some point looks to grow. If you are looking to generate more leads, consider these pest control advertising ideas for successful lead generation. Some of these you’ll recognize and others you may not, regardless, consider investing your time and energy into as many of these as you can. When it comes to lead sources, you can never have enough!
With the launch of Google Local Services, I’ve been asked by clients if they should advertise on both Google AdWords and Google Local Services. There are pros and cons to each, but in the end, if you are able to advertise on both, do it. I’ll explain the pros and cons of Google AdWords and Google Local Services.
In this article, I will answer the question, is paid advertising right for my pest control company. Over the last couple of days, I have spoken to two different local business owners who were interested in advertising on Google or Bing. Both of these businesses weren’t quite ready and I’ll explain why. Anytime I speak with a prospective client, I always ask the same three questions as part of my “qualifying process” to see if we’d be a good fit to work together. In this article, I’ll share what those three questions are and why they’re important.
I came across an article some time ago, where the writer provided a handful of negative keyword lists they used in every one of their PCC campaigns. I wish I could find that article so I could give the writer credit, but I can’t. That has been one of the most impactful articles I’ve read regarding PPC strategies. I want to share what I learned from that article, and have since learned through my own experience in creating Negative keyword lists.
I recently wrote an article about creating the right structure for your pest control PPC campaign. You can read it here. In it, I outline how to structure your pest control ppc campaigns, ad groups, ads, keywords, and why it matters. I touched briefly on ad group structure. In this article, I want to focus on the importance of ad group structure and how to target the right keywords for your pest control account.
In this article you will learn the top 3 paid advertising tips for senior living communities. After spending $350,000 in attracting Senior Living, Independent Living, Assisted Living & Memory Care residents over the past few years, we’ve walked away with quite a bit of knowledge on what questions potential residents want answered.
At Zinnius, we record every call that is generated from our paid advertising efforts. We have recorded more than 60,000 calls for our pest control clients to date. After listening to many of these calls, we have learned a lot about how to be a good sales rep and what differentiates …