With the launch of Google Local Services, I’ve been asked by clients if they should advertise on both Google AdWords and Google Local Services. There are pros and cons to each, but in the end, if you are able to advertise on both, do it. I’ll explain the pros and cons of Google AdWords and … Read more
In the last couple of days, I have spoken to two different local business owners who were interested in advertising on Google or Bing. Both of these businesses weren’t quite ready and I’ll explain why. Anytime I speak with a prospective client, I always ask the same three questions as part of my “qualifying process” … Read more
I came across an article some time ago, where the writer provided a handful of negative keyword lists they used in every one of their PCC campaigns. I wish I could find that article so I could give the writer credit, but I can’t. That has been one of the most impactful articles I’ve read regarding PPC strategies. I want to share what I learned from that article, and have since learned through my own experience in creating Negative keyword lists.
I recently wrote an article about creating the right structure for your pest control PPC campaign. You can read it here. In it, I outline how to structure your pest control ppc campaigns, ad groups, ads, keywords, and why it matters. I touched briefly on ad group structure. In this article, I want to focus on the importance of ad group structure and how to target the right keywords for your pest control account.
After spending $350,000 in attracting Senior Living, Independent Living, Assisted Living & Memory Care residents over the past few years, we’ve walked away with quite a bit of knowledge on what questions potential residents want answered. In this article you will learn the 3 most important paid advertising tips for senior living communities. Tip #1: … Read more
At Zinnius, we record every call that is generated from our paid advertising efforts. We have recorded more than 60,000 calls for our pest control clients to date. After listening to many of these calls, we have learned a lot about how to be a good sales rep and what differentiates the best selling pest … Read more