5 Negative Keyword Lists Every PPC Campaign Should Have

5 Negative Keyword Lists Every PPC Campaign Should Have

I came across an article some time ago, where the writer provided a handful of negative keyword lists they used in every one of their PCC campaigns. I wish I could find that article so I could give the writer credit, but I can’t. That has been one of the most impactful articles I’ve read regarding PPC strategies. I want to share what I learned from that article, and have since learned through my own experience in creating Negative keyword lists.