Google Local Services vs AdWords_ Pros & Cons

Google Local Services vs AdWords: Pros & Cons

With the launch of Google Local Services, I’ve been asked by clients if they should advertise on both Google AdWords and Google Local Services. There are pros and cons to each, but in the end, if you are able to advertise on both, do it. I’ll explain the pros and cons of Google AdWords and Google Local Services.

5 Negative Keyword Lists Every PPC Campaign Should Have

5 Negative Keyword Lists Every PPC Campaign Should Have

I came across an article some time ago, where the writer provided a handful of negative keyword lists they used in every one of their PCC campaigns. I wish I could find that article so I could give the writer credit, but I can’t. That has been one of the most impactful articles I’ve read regarding PPC strategies. I want to share what I learned from that article, and have since learned through my own experience in creating Negative keyword lists.