Every business at some point looks to grow. If you are looking to generate more leads, consider these pest control advertising ideas for successful lead generation. Some of these you’ll recognize and others you may not, regardless, consider investing your time and energy into as many of these as you can. When it comes to lead sources, you can never have enough!
In this article, I will answer the question, is paid advertising right for my pest control company. Over the last couple of days, I have spoken to two different local business owners who were interested in advertising on Google or Bing. Both of these businesses weren’t quite ready and I’ll explain why. Anytime I speak with a prospective client, I always ask the same three questions as part of my “qualifying process” to see if we’d be a good fit to work together. In this article, I’ll share what those three questions are and why they’re important.
I recently wrote an article about creating the right structure for your pest control PPC campaign. You can read it here. In it, I outline how to structure your pest control ppc campaigns, ad groups, ads, keywords, and why it matters. I touched briefly on ad group structure. In this article, I want to focus on the importance of ad group structure and how to target the right keywords for your pest control account.