In the last couple of days, I have spoken to two different local business owners who were interested in advertising on Google or Bing. Both of these businesses weren’t quite ready and I’ll explain why. Anytime I speak with a prospective client, I always ask the same three questions as part of my “qualifying process” … Read more
I recently wrote an article about creating the right structure for your pest control PPC campaign. You can read it here. In it, I outline how to structure your pest control ppc campaigns, ad groups, ads, keywords, and why it matters. I touched briefly on ad group structure. In this article, I want to focus on the importance of ad group structure and how to target the right keywords for your pest control account.