Google AdWords for Pest Control: How to Set-up Ad Groups

Google AdWords for Pest Control How to Set-up Ad Groups

I recently wrote an article about creating the right structure for your pest control PPC campaign. You can read it here. In it, I outline how to structure your pest control ppc campaigns, ad groups, ads, keywords, and why it matters. I touched briefly on ad group structure. In this article, I want to focus on the importance of ad group structure and how to target the right keywords for your pest control account.