In this article, I will answer the question, is paid advertising right for my pest control company. Over the last couple of days, I have spoken to two different local business owners who were interested in advertising on Google or Bing. Both of these businesses weren’t quite ready and I’ll explain why. Anytime I speak with a prospective client, I always ask the same three questions as part of my “qualifying process” to see if we’d be a good fit to work together. In this article, I’ll share what those three questions are and why they’re important.