…but digital ads don’t
work for pest control. Right?
Actually, digital ads aren’t the problem. They just can’t work if they’re built
on bad strategy. And, digital strategy for pest control? It’s in a league all its own.
Here’s the truth.
A standard digital marketing practice would mean paying to appear high on the list when someone searches for your name or your competitors’ names. But most searches aren’t made by customers who are shopping. They’re your (or your competitors’) existing customers who just need contact information or to make a payment online.
So all that ad spend that companies budget to show up first? It caps out on their own customers (or leads that are nearly impossible to convert). At Zinnius Group, we’ve coined a pest control lead-generation strategy that gets the clicks you really want.
Don’t tell; here’s the secret to our sauce.
We use a 3-part ad strategy.
We customize a strategy for every client based on their circumstances, but most all include some blend of: Google local service ads, “regular” Google ads, and an optimized Google business profile. The right approach in all three areas will help you show up when you want to and not when you don’t.
We listen to calls we generate.
Yep. We’ve listened to tens of thousands of calls. Here’s why: It tells us what’s really working and what’s not. It also clears up the question, “Why don’t good leads convert?” If employees aren’t following sales scripts, phones ring too long, or anything else stands in the way of the sale… you’ll know about it.
We don’t let you pay for bad leads.
This one matters; in fact, for one client, it mattered to the tune of $175k in one year. Pretty regularly, you’ll get messages or calls from a Google local service ad that would never convert because the customer is looking for a service you don’t offer (or some other related reason). In that case, we can dispute that engagement, so you’re less likely to pay for it. Trust us, this adds up!
Want to talk about it? We invite you to book a free consultation. Whether or not we mutually decide to continue the conversation from there, you’ll walk away with a ton of value—guaranteed.
Case Study Placeholder
{Nick, this is where we can get more specific about Stellar (whether we share their name or not). I’d like to describe (1) What was the problem they were facing before they hired you? (i.e. how much was going out the door for referrals) (2) How you solved the problem? (smart digital ad campaigns) And, (3) what are the statistical results? (that chart you showed me.}
If we were in your shoes, we’d be asking…
Have another question? Reach out.
Click “Let’s Talk” and schedule a short call where we’ll get to know each other a bit and determine if we’d like to continue the conversation.
You should know, we’re probably not what you’d expect.
The last thing you want is to be sold on some shiny solution from some ivory-tower company. Allow us to reassure you; we’re the opposite of that. We are a small team of experienced professionals who find value in helping good people connect with companies that treat them right. Because, right now, someone has a pest control problem—let’s make sure they find you first.