Referral fees are painful.
As a collective of senior living communities with fluid capacity, you’re doomed without a steady stream of leads. And yes, big national search engines deliver them—there’s no doubt about it. But at what cost? $5500+ per move in? Referral fees are among the most gut-wrenching expenses each month, especially considering that… they are 100% unnecessary.
There’s a better way.
The truth is, big-name companies show up first in all the places your prospective clients are searching online… most likely ahead of you (even if someone searches for your community by name).
But what if your website showed up first? What if it showed up more prominently? And what if it showed up more often? At Zinnius Group, that’s what we do—we help you win more leads for way less.
Get all of the exposure, with none of the waste.
1) Show up first when your name is typed in.
Using a branded strategy grounded in industry-leading data, we uncover how far people typically travel to move into your community. Then, we target digital ads to those who already know you in that radius.
That means the people looking for you can find you easily. And, those who are looking for someone else (perhaps with a similar name out-of-state), don’t waste your ad budget with a confused click.
2) Show up first when a service you offer is typed in
Using a care strategy, we target ads in the region described in the box above to those searching for services you offer, like independent living, assisted living, and memory care.
If someone searches for something you don’t have? You are less likely to appear in their search, so you avoid paying ad spend for a lead who will never convert.
3) Show up first when a loved
one searches from afar.
This happens all the time, doesn’t it? An adult child visits a parent living independently near your community. It’s clear to the child that their mom or dad needs a change in their living situation, so they arrive back home and start searching: “Senior care near {City, State}.”
We help you stake a claim in those searches, too.
Want to talk about it? We invite you to book a free consultation. Whether or not we mutually decide to continue the conversation from there, you’ll walk away with a ton of value—guaranteed.
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{Nick, this is where we can get more specific about Stellar (whether we share their name or not). I’d like to describe (1) What was the problem they were facing before they hired you? (i.e. how much was going out the door for referrals) (2) How you solved the problem? (smart digital ad campaigns) And, (3) what are the statistical results? (that chart you showed me.}
If we were in your shoes, we’d be asking…
Have another question? Reach out.
Click “Let’s Talk” and schedule a short call where we’ll get to know each other a bit and determine if we’d like to continue the conversation.
You should know, we’re probably not what you’d expect.
The last thing you want is to be sold on some shiny solution from some ivory-tower company. Allow us to reassure you; we’re the opposite of that. We are a small team of experienced professionals who find value in helping good people connect with companies that treat them right. Because senior living decisions are hard enough, let’s make finding the right one a whole lot easier.